Today is the time when everybody is engaged in buying and selling. The whole economy of world revolves around two words i.e., demand and supply which is stipulated by buying and selling. Owing to the less free time available, marketers and customers are likely to go online to fulfill respective needs. Marketers expect revenue through business and customers expect to get his needs satisfied through that product. Both these activities are inter-linked. If customer is satisfying his needs with a purchase then on the other hand marketer is earning revenue. Each time when customer goes online for a search of product, which could satisfy his needs, he enters phrase or combination of words in any search engine’s search bar according to his own perception. As perception varies from individual to individual the keyword or phrase also varies. Different keywords generate different search results which are very crucial for marketer.
Marketer always wishes to have his website on the top of search result whenever customer puts keyword in search bar. In this scenario, marketer will tend to use such words or phrases which he thinks better opted by customer. Marketer has to study the customer’s perception regarding particular thing. He should use different keywords or phrases frequently in his webpage to be captured easily by search engine. This is search engine optimisation, in which you use certain kind of tools which optimised search engine results. It’s you, who gives top ranking to any website. Search engine has nothing to do with this.
There are few things to consider if you wish to get on the top of the ranking list. For example, if you sell roof ceiling insulation for heat proofing then write at least three articles about your product and submit it at different article directories e.g., EzineArticles.com, articlesbase.com, goarticles.com, articlealley.com, articlecity.com etc.. In all of these articles, use of keywords is very important. Keywords should be intelligently chosen knowing details about the target market. It should address the need and perception of customer rightly. Then look for the response for some days. If these keywords are helping in directing traffic towards the targeted website then your website will appear on top. This depicts that you are being successful in giving right keywords to your articles. If you are failed to direct web traffic then you should work over finding appropriate keywords, which you believe, will be chosen by most of the customers.
For the manifestation of your product, do whatever you can do. This is not a piece of cake. You really have to work hard to get effective results. You can post your articles with appropriate keywords at WordPress, Blogger, Xanga and Twitter etc. You should link all these articles or posts back to the main page of your website by adding a link at the end of the article. So, we can say that, if you want to be ranked at top then you should beat the competition of keywords or phrases.